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What kind of experience do you have working with bands gigging at 100-200 shows a year? Just merchandising? This is a market I'm very interested in.


Thanks for asking!

This is a funny topic for me, I've always been a super music fan, but never played any instrument.

I've been more a "roadie" than just a merchandiser, I mean that I was with them all the time, loading, unloading, driving and helping out.

Sometimes I've also acted as tour manager, but only in venues we already knew.

Most of the largest shows have been with an Italian band throughout Italy, production was in the medium range, going between a few hundreds to thousands of people (less than 5 thousands).

Many of the smaller ones were in Europe, with american bands, where it usually was in the hundreds in undeground clubs - there 's a large variety of them in Europe, you can find the youth center in Switzerland that has hotel's level accomodations and the squat in east Germany where you sleep on the floor in the cold. But it's a good network to get a lot of shows close to each other, so you don't have to drive much and everyone is kind.

We've also been playing to many festivals: from desert fest to duna jam, from freak valley to roadburn, from up in smoke to hellfest. It's another great way to make connections and meet the bands.

I'm especially fond of what's called stoner rock (I prefer the name desert rock though) and I've toured a lot with bands from the Rome based Heavy Psych Sounds label.

I've been doing it for about 5 years, then the main band I was following took a sabbatical and I went back into tech as a programmer (my day to day job since 1997)

It's been the best part of my life, and, as crazy it might sound, the time of my life when I saved the most: I didn't have to pay for food, drinks, traveling or going to concerts, which basically is where most of my finances went anyway...

I had to pay the mortgage on my house, but if I was renting, I could have saved on that as well.

Best and worst memory is opening to Eagles of Death Metal in Milan, where I've spent the night smoking pot with Dave Catching, founder of Rancho de La Luna and one of my heroes.

I've also shared the merch booth with Nic, their merchandiser, that few days later was tragically killed in the Bataclan massacre.

TL;DR: I got to do it as a job just by answering "yes" to "we need a driver for this one date, are you interested?". I've been reliable so they kept calling me and I ended up being part of the crew, without even noticing.


I like some stoner metal. Really fond of Sleep. I'll check out Heavy Psych Sounds.

And a night with Dave Catching sounds rad. I don't know how that could be a worst memory.

Is your estimate of ~150 annual shows being enough for a comfortable lifestyle meant to generally apply to overseas shows for American bands, or do you think the payout is more or less on par with ~150 domestic shows?


Sorry, I've haven't been clear, the worst was knowing a guy that a few days later was killed while working at Bataclan in Paris.

Many bands I know come here touring for at least a month, and when they're away rent their apartments or rooms back home because life here in Europe is cheaper, especially when touring, especially south or east.

Some of them moved here, to Berlin or Barcelona, some even moved here in Italy, I know of a band that moved in Sicily, on the Ortigia peninsula in Syracuse.

Depending on the cachet, 150 shows are enough to make a living and generally an overseas band have that exotic vibe that brings more people to the shows.

I can't make a comparison with the same number of shows in US, I've never toured that much in the States, but according to what bands said to me, touring US is harder, you have to drive a lot more and accommodations are usually worse (no food or drinks, sleep on a floor or in the van, hundreds of miles before reaching the next city) while Europe is easier.

if you plan your tours carefully and make the right connection, there's a good number of clubs that can guarantee packed shows and/or just a place to play and sleep on slow work days.

For stoner Germany, Sweden and somewhat Switzerland (they offer more than the average, be aware there's still customs in and out) are the best places in continental Europe.

A good way to do it is contact an european band or label and ask for advices. There are services that rent you the van for cheap directly in the airport, a good place is Belgium because it's exactly in the middle of EU, or they can provide you a communication channel with venues and/or services that rent backlines and stuff.

Last, but not least: be very careful with the gear, there have been numerous cases of stolen backlines, it would completely ruin the hard work (and the fun) you were putting in the tour.




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