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Just like evolution requires selection to work, good design requires an good filter. I think Jobs was the filter that made Jony Ive good. Without filter Ive appears to be just another unbridled ego not quite able to retain focus on what is important.

I hope this means Apple will hire designers more respectful of utility for the MBP and iMac lines and start catering to professionals. And then Ive can focus on making insanely expensive to manufacture halo products with CNC’ed cheese graters.



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