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Definitely true. I ended up quitting and moving to another job because of unreasonable demands like this. I do imagine though, that in SV, where data is considered the new gold, it must be a lot harder to find jobs at ethical companies.


I’m actually skeptical about data being the new gold. Even if it is true now and we ignore the ethical implications, I don’t think it’ll remain gold in the long term. People have a limited attention span & wallet. There’s only so much advertising they can consume, anything after is worthless. Overall, anyone cashing in on data is diluting the pool for themselves & everyone else until there’s so much that the entire market is no longer sustainable.

The other issue is that there are 2 very strong competitors (Google & Facebook) that I’m not sure it’s wise to start a new company based solely on data/analytics/advertising.




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