Anecdata point: A while back I worked for an agency where the _client_ had signed a $600k/yr contract for Adobe CQ, which was completely unused for the ~2 years I knew about it... Expensive suits and haircuts, and "meetings" on golf courses and in expensive restaurants, and the client shows up with zero notice saying "here's our Adobe CQ license!" and then rejected all the estimates for migrating their site from Alfresco to CQ... (And I just looked, it's now 5 years later and the client is onto at least the third agency since the one I was at - and the site is on Sitecore... I wouldn't be _too_ surprised to find out they're still paying for that CQ license... Either because they got signed up for a 5 or 109 year "deal"m or because they get re-schmoozed by Adobe's sale team every year...)