In TFA, the (quoted) preceding sentences are repeatedly accentuating the severity of the crash and directly implying that the severity is the reason for the replacement. The severity has has nothing to do with the need to replace the helmet, i.e., it does not follow logically.
This is an interesting logic discussion. :-) Does the term non sequitur apply to correctly formed statements where the conclusion of the statement is incorrect? I would be inclined to agree with TheSpiceIsLife and say no. Because the article is based on limited sources, the article's conclusion about helmet replacement is incorrect, even if it's well-formed.
EDIT: Here's an interesting list of non sequiturs, many of which fit the same pattern as the article. I think loeg is probably right after all.