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Which means they took a reduction in margin to keep the price the same. Prices otherwise have risen, because of inflation. Check an inflation calculator and then you’ll be overjoyed Apple has a commitment to maintaining pricing standards for its products.


Meh, it's just a matter of efficiency, the bulk prices they get from manufacturers, the fact that they're basically using the same assembly lines for 10 years, with the same suppliers &.

TV got much much cheaper in the last 10 years too and that's not because manufacturer cut their margins, mass production + mature tech + price/perf going down = price stagnates or drops.


TV's became a lot cheaper because they are 'Smart" all these companies are now subsidizing the TV cost because they are data mining and selling off your information.


The first plasma TV I bought was 42" and $2400. It was replaced a few years ago by a 62" plasma that has a tenth of the bezel, weighs at least half as much, and cost $800. There is no network hardware in either device.


Name please. I’ve been looking for such a device.


A Samsung from Costco that I am sure is no longer available, which is why it was probably at Costco. Costco's order archive doesn't go back far enough for me to find the model #, sorry.


Ok, then let's say, GPUs, CPUs, screen panels, hdd/ssd &c. I mean, does anyone believe apple is giving up margin to absorb inflation ?


Yes, I stated as such. I don’t work at Apple, but I am a Product Manager. Pricing is a critical part of product market segmentation. Apple’s pricing is a deliberate choice, not an accident, and they absolutely give up margin for volume.




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