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Minimizing SKUs was the Jobs way. I’d say Apple has since then taken very different approach. Just check the number of iPad and iPhone variants.


During the Jobs era Apple had:

4 different types of iPods - Shuffle, Nano, Classic, Touch

3 iPhones: gen, gen-1, gen-2

3 laptops: Air, MacBook, Macbook Pro,

4 desktops: Mini, iMac, Mac Pro, XServe.

It was only the "Jobs way" when they were about to go bankrupt.


How many more would there have been without him?

Anyway, You listed 14 unique devices. In the late 90s Apple probably had that many Performas alone, never mind everything else.


I was responding to a post that said Apple didn’t have as many SKUs during the Jobd era.

Now Apple has

iPod - 1

Watch - 4

Laptops - 3

Desktops - 3

Phones - 6

iPads - 4 (I left off the iPad before)

20 SKUs. Before they had 15.

But, the iPhone was crippled during the Jobs era because iOS had no frameworks to have multiple screen sizes.


They have more variants then in the past, but when compared to competitors today they still offer a more simplified lineup.




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