>Do you have any ideas for how we get the word out to that community?
sponsor some running races. There's a ton of smaller (200-300 participant) races happening in cities all across the country every weekend that would love a sponsor and be happy to tell their racers about your service. $1000 and a couple t-shirts to be given out as draw prizes would make you a major sponsor.
Sponsoring races might work, semi-major ones who have a magazine and you can suggest it to, but that's going to cost (I've no idea on your funding, and don't need to know).
The freeone would be an adverotial type approach in something like Runner's World. They're always desperate for content, so delivering it on a plate (happy for my example to be used) they would probably like. Always free to ask.
Then there is the manual option - hitting all the facebook groups that exist, and the twitter, sugges0ting for all races (likely half and full marathons). You are probably too late for Houson Marathon tomorrow, but that's a good one where people will be in the same position.
Ultimately you are relying on word of mouth, but it's how you get that initial buzz!
If runners world are interested, theres probably some way of contacting me through here (I've now idea on the best way) and I am happy to add in to the story with some concrete details. For me it was a long day at the office and not what I wanted (2:54), but at least it's a respectable time which may help their interest too.
sponsor some running races. There's a ton of smaller (200-300 participant) races happening in cities all across the country every weekend that would love a sponsor and be happy to tell their racers about your service. $1000 and a couple t-shirts to be given out as draw prizes would make you a major sponsor.