Honestly I'm not really OK with either. Of the two I'm less OK with tracking, but I also don't want to live in a future like Minority Report (https://youtu.be/oBaiKsYUdvg) with giant ad-walls in your face wherever you (virtually or physically) go.
Or even a "future" like the '90s, if I'm being entirely honest.
Leela: Didn't you have ads in the 20th century?
Fry: Well, sure, but not in our dreams! Only on TV and radio. And in magazines. And movies. And at ballgames, on buses, and milk cartons, and t-shirts, and bananas, and written on the sky. But not in dreams, no siree.
True, print newspapers look(ed) basically like news websites do now if you turn off your adblocker. 3/4 of a page of ads for a quarter page of content.
I don't like tracking but I don't really care; yet I'm strongly opposed to ads in any form. Forcefully showing me content I didn't ask for is an act of violence against my mind / against me.