From the article: "Further, Facebook has one of the most sophisticated targeting technologies for ads ever created. Some retailers can make 2x-4x returns on their ad spend. That's real."
Considering this is a point that's been debated, some references would be good. Further, SOME retailers making 2x-4x investment doesn't sound impressive - the really smart, clever retailers should make that amount on any medium. That doesn't say what the average is at all.
Considering this is a point that's been debated, some references would be good. Further, SOME retailers making 2x-4x investment doesn't sound impressive - the really smart, clever retailers should make that amount on any medium. That doesn't say what the average is at all.
What is "real" in this context?