I agree; that's a structural problem I'd like to see improved. Google used to have a Contributor program where you could pay directly to not see ads, but it was shut down at some point it seems. Some websites offer you the opportunity to pay a subscription fee to avoid ads, but it's very ad-hoc (no pun intended).

A general solution for that where people could avoid ads by direct-paying publishers would be nice to have. As it stands, we're left with not-so-great options for the consumer where we either just deal with the annoyance of ads, choose to consume advertising-free content at a premium (that differs from the ad-supported content), or try to cheat the system by getting ad-supported content without ads.