The burning platform memo basically triggered the Osborne effect [0] on the whole range of Nokia's smartphone offerings.
If you read crisis management literature this "burning platform" metaphor is literally in the "For dummies" section (at least what I recall). It implies he was desperately trying to find something to drive a message trhough the organization and he grabbed the most obvious and stereotypical thing he could find.
If you read crisis management literature this "burning platform" metaphor is literally in the "For dummies" section (at least what I recall). It implies he was desperately trying to find something to drive a message trhough the organization and he grabbed the most obvious and stereotypical thing he could find.
[0] https://en.wikipedia.org/wiki/Osborne_effect