Often, it's not the developers that are at fault. Middle managers, cross-functional people, etc. ask developers to cram garbage into otherwise would-be lean pages. Developers often have no authority to push back, and stakeholders often don't fully understand "why" the garbage they're asking developers to insert into pages is detrimental to the user experience.
With AMP, the little badge (the verification), serves as a constraint for developers, but mostly for business stakeholders. The conversation of "I can't do that, because it's simply not compatible with AMP" is way easier than "I can't do that, because it will make the page slow".
With AMP, the little badge (the verification), serves as a constraint for developers, but mostly for business stakeholders. The conversation of "I can't do that, because it's simply not compatible with AMP" is way easier than "I can't do that, because it will make the page slow".