The author makes a distinction between the "commercial web" and "small web" but I can't help but wonder if some overlap is possible.

I've recently been tasked with building a website for a small organic food distributor in Oregon. I don't think the traditional image heavy "commercial web" fits well with their company culture and image but am struggling to find examples of "small web" commercial websites to show them as examples of a different way.

It would be nice to see another post discussing how we might bring the small web to the commercial one.