Exactly the opposite. Start calling your projects start-ups. If you don't take them seriously nobody will. Every line of code you write, every project you do should be done with a purpose of building something great and making money off of it. Aimless projects are abound but when you start calling a project a start-up it changes your perspective. It means you are ready to work hard on it. It means you are ready to spend countless nights tinkering with it. It means you start caring for your users.

Projects are worthless, same projects when looked at from the point-of-view of a start-up look like an opportunity.