Yes, apps like Venmo/CashApp/Zelle have grown massively in the US over the past 2 years. However, there's still limited options for merchants to integrate these payments into ecommerce systems in a way which allows the customer to make payments through a website.
It's hard to say whether these apps are actually focused on B2C transactions, so far it's almost entirely C2C (P2P).
It's hard to say whether these apps are actually focused on B2C transactions, so far it's almost entirely C2C (P2P).