I'm extremely grateful to entrepreneurs like Paras who've been in the trenches (and stumbled several times, only to pick themselves up and dust themselves off each time), lay their cards on the table and share tidbits of actionable insight (Non-esoteric, actionable insight being the operative words here).
I think this extends PG's classic words, "Make something people want" to something that sounds like:
Make something people want that
1) they're ready to pay for / you can monetize
2) is in an expanding / sufficiently large market
3) has precedents / incumbents that validate the need
4) you're sufficiently well leveraged to execute on
5) you and your team are passionate about
While there will always be outliers / exceptions to the rule, I'm convinced this is an excellent heuristic to filter the several hundreds of ideas that course through the average entrepeneur's mind in any given year.
I think this extends PG's classic words, "Make something people want" to something that sounds like:
Make something people want that
1) they're ready to pay for / you can monetize
2) is in an expanding / sufficiently large market
3) has precedents / incumbents that validate the need
4) you're sufficiently well leveraged to execute on
5) you and your team are passionate about
While there will always be outliers / exceptions to the rule, I'm convinced this is an excellent heuristic to filter the several hundreds of ideas that course through the average entrepeneur's mind in any given year.