To me it brings up an image of a road, covered with gum. I'm trying to get where I want to go, but there's all this gum on the road slowing me down. It's a huge and annoying obstacle. And that is a bad mental image, given that what you're selling is a sort of obstacle.
Huh...I guess that makes more sense, but actually my first impression of the name was to think of Candyland. Like the Yellow Brick Road, but with gumdrops and such. Cheesy, but positive. I wonder which interpretation is more common?
To me it brings up an image of a road, covered with gum. I'm trying to get where I want to go, but there's all this gum on the road slowing me down. It's a huge and annoying obstacle. And that is a bad mental image, given that what you're selling is a sort of obstacle.
It's not too late for a different name.