I find that I benefit greatly from targeted advertising.
A couple of years ago I realized that Spotify's recommendation algorithm provides me with a better selection of music than any other method ever has.
Lately I've found ads targeted using advanced ML implementation have been of great value to me as well.
I don't remember ever purchasing products from direct response marketing before, but this year I've purchased multiple high importance things that I would not otherwise been even aware of.
Does Spotify base recommendations on the kind of tracking used by targeted advertising? I would think their recommendations are entirely based on the music you've listened to on Spotify, rather than, say, information they've gathered about your demographics, web browsing, purchasing habits, etc.
Personalized recommendations by an app based on your usage of that app are not what people mean by "targeted advertising." The privacy implications are completely different.
I thought so too, but I'm not completely sure since they rolled out the personalised "Time Capsule" playlists. Most of the tracks in mine seem more based on my age and location than my listening history. Particularly, many tracks that were in high rotation on a popular national alt/youth radio station when I was 10–15 with no obvious connection to my current listening habits.
As well I've find the time capsule playlist absolutely horrendous in all its recommendations. Sure it plays some things from my library but that's what I have my library for. Everything it's suggested has been ridiculous and honestly had me thinking it was just another corporate mandated playlist by committee based more on money for plays than my actual enjoyment of the music provided.
If it was actually of value to you then you would have searched for it yourself. That you needed advertising to find it only shows the toxic effects of advertising (convincing you that you needed a product that you actually didn't, and/or incentivizing the lobotomization of organic search so that you would go based on the ads instead).
“If I had asked people what they wanted, they would have said faster horses.” - Henry Ford.
Several years ago I saw a Facebook ad for an online coaching program for aspiring music producers.
It was exactly what I needed at the time, but I had no idea that someone had put something like this together, and I would never have independently thought of googling this. Instead, I relied on music production tutorials on the one hand, and generic productivity advice on the other hand, and assumed that was the best help available out there.
That is just my anecdote, but I'm sure everyone here has their "how could I possibly live without this before" product or service.
Advertising can be useful, and the more targeted, the less obnoxious.
It seems you're conflating innovation with marketing. It's perfectly legitimate for someone to invent a car. It's not, however, to cold call me or send me car catalogs or show me car ads on the web ad infinitum until I submit and buy one.
I enjoy receiving targeted products or services which I wouldn't have otherwise known about. That isn't toxic; we live in a world with tens of millions of products being offered worldwide. Just because we don't come across them "organically" doesn't make their advertising toxic. I'm still an individual who makes a conscious purchase decision.
>convincing you that you needed a product that you actually didn't
What if it's convincing him that he needs a product that is actually of benefit to him, that he didn't know existed?
I don't want crap pushed on me without consent. Once you have consent, (which is me doing a pull of what you're offering), then it's okay.
I'm surprised with all the controversy over consent in the last year or so that Tech and Ad companies still don't understand this. Then again, the wisdom of Upton Sinclair applies.
--It is difficult to get someone to understand what their paycheck is dependent on them not understanding
You would be hard-pressed to find anyone who disagrees on the issue of consent. The following is what I replied to though, and is unrelated to consent:
>The user on the other hand gets no benefits, the society gets no benefits, and those who benefit are random people whose motives are unclear.
This is blatantly false. In this thread alone there are multiple people who have stated they find benefit through targeted ads.
> I find that I benefit greatly from targeted advertising.
Your only foundation for this reasoning is that you've bought more things. What this definitely says is that the advertising is targeting you successfully, what it does not say is that you benefited from it. You clearly lived before you owned those things, presumably pretty well given your evident spending habits.
In conclusion, when looking at this post we can say just as easily that you were harmed greatly by targeted advertising.
A couple of years ago I realized that Spotify's recommendation algorithm provides me with a better selection of music than any other method ever has.
Lately I've found ads targeted using advanced ML implementation have been of great value to me as well.
I don't remember ever purchasing products from direct response marketing before, but this year I've purchased multiple high importance things that I would not otherwise been even aware of.