A friend of mine launched a product using indiegogo, but before the campaign began they used Facebook ads to drive traffic to the launch signup page.
From my understanding they initially targeted several specific demographics that might be interested in the product.
They then used that knowledge to see which groups they should increase as spend on based on how they responded and whether they signed up to get notified of the campaign launch.
From my understanding they initially targeted several specific demographics that might be interested in the product.
They then used that knowledge to see which groups they should increase as spend on based on how they responded and whether they signed up to get notified of the campaign launch.