Obviously not. Someone at the investment bank pulled a price out of their ass, which was what the shares were initially quoted at. They subsequently rose a great deal on the actual market.
I'm not a market "fundamentalist", but they're an awfully good way of pricing things in many circumstances compared to the central planning approach of having several experts decided on a price.
I'm no economist, but I'm sure a clever one could find a good way to auction off IPO shares to get the best deal possible for the company.