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Disruptive technologies generally target early adopters first at a higher cost. Then once they move to a more mainstream market the prices drop.


Nope. Disruptive technologies generally serve underserved parts of the market (often those who can't afford the current solution) by providing a good enough solution. Then with scale and time, the disruptive technology matures enough to replace the incumbent. Edit: read http://en.m.wikipedia.org/wiki/Disruptive_technology




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