You have a rather charitable interpretation of the show. I saw 4 powerful combative "investors" holding ordinary folks in their fists, playing with their lives, and sometimes even verbally abusing them. The show offers a lottery ticket on top of the lottery ticket out of day-to-day work that is creating a new business. What invention the participants bring is commodified a second time, a double grotesquerie. I absolutely can't stand it, and the show, in teaching viewers to hold unsuccessful contestants in contempt, also promotes a sort of circus-like misanthropy.