The issue is the use of the word “meditation”. It's just an “umbrella term”. There are literally dozens of techniques that use the word “meditation” to describe them. The variation is astounding, and some have very little in common from a purely external point of view.
Absolutely true! We actually have waived a bit on if we call ourself meditation or not. Ultimately we are currently using it since it helps "context set" for people - but would love to hear any other idea if you have them!