Agree. There’s a sort of woo popularity thing with a large tranche of mindfulness which is a bit too goal oriented and westernised for my tastes. I mean, each to their own but for me it’s a bit like abridged classic novels or pseudo classical renderings of Beethoven: it may have the essence of the real thing but in simplifying and “making easy”, it’s also loses much of the depth and richness. Proust and Beethoven aren’t meant into be “easy” or “accessible”, but if you make the effort, your life is richer because of that. Feels the same to me with meditative practice. I’m all for more people doing it but it all too easily feels transient, a passing fad, something that will only be popular with people while it’s fashionable. I’ve found the deeper parts of my practice by persevering through the hard times, by beginning to understand how grasping the human (particularly western) mind is, and by just sitting.