Must be a submarine PR campaign by Big Bird.

Because of… how the social media, and your social bubble, fundamentally works? An article that becomes popular on one site naturally spreads to other sites by people sharing it. Also, the Baader–Meinhof effect, which primes you to notice things you've learned about recently.

IDK but I picked up one of my hen this morning and thought "Wow, her feet are COLD."

Bird feet may not normally get frostbite or whatever, but they certainly do get cold.

That's a feature, not a bug. It prevents losing energy.