I don't take any merriment in the fact that things are not going well for another entrepreneur, so I hope they turn things around. I think it's time to pivot. Get over the mode of trying to appear to hipsters who sit around the bar looking at their phones and do something that regular people will enjoy. And this time don't take shortcuts; no more deals like they did with the british paper to have a special page of Color photos from the royal wedding. Go viral this time, win it because people genuinely enjoy what you're doing.