I do platform, I have a rough idea of what I need to accomplish in a year, in two, and reasonable definition of where we'll need to be in the next 5 to 10 years.
The plans move all the time, but we have them there. We usually plan rough deliverables one to two years in advance. Detailed plans cover usually one to two quarters.
Yeah; my product team will get wildly different priorities over the course of a month as execs spin plates, PMs and managers scramble around, and we nail down what our next round of experimentation will involve. On top of that, relying on A/B testing for all decision making means you’re liable to discover at any point that there’s a totally different piece of software that you should have built instead.
The plans move all the time, but we have them there. We usually plan rough deliverables one to two years in advance. Detailed plans cover usually one to two quarters.