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It is probably because competition is so commonly attributed to physical athletics. Physical strength or stamina exhibited on the playing field is competition.

Spelling bee competitors are seen positively, but also almost as a joke compared to quarterbacks. Mathlete? A joke in popular culture.

There is some evidence that this is changing, but there is also a lot of bad art. The Social Network, and Steve Jobs the film portray fierce nerds that basically no one wants to know.

The actual people?

Zuck and Dorsey just got through extracting maximum advertising value from the heart of US democracy.

Bezos hasn't done fierce nerds any favors with his squeezing of the lowest paid people in his organization.

Bill Gates' reputation is headed downhill right now faster than ever before.

Tim Cook has real potential. But the jury is still out. We do not know the calculus involved in compromising privacy values in China.

It is going to take a lot more well-known, rich, fierce nerds that also manage to round out their personality before we see mainstream positive portrayal and following of competitiveness in intellectual exercises.



to play devils advocate How much is this Amazon or its just the way all warehouse US workers are treated?

I have heard far worse things about non amazon warehouse workers in the UK Sports Direct for example.




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