Sounds like a very one-sided story based on an interview with Onetto and nobody else...[1]
> people in top jobs who can’t articulate their ideas clearly and support them with data..."
That IS a legitimate problem. Through the lens of Hindsight, and based on an interview with Onetto it's easy to retell this story as "Bezos was told upfront, had all the available information upfront, and chose to do nothing until it was too late."
But another way to present the same story is "Onetto didn't articulate the importance of his ideas. Did not present data to support it. And it led to a catastrophic outcome."
I'm not saying the latter interpretation is correct. The truth is somewhere in the middle - probably closer to the original telling of the story. But the key is that good ideas are useless unless you can convince the right people of them. Ultimately, Onetto did not convince Bezos of his ideas. The blame for that can't rest solely with Bezos, because clearly there is ample evidence throughout Amazon's history that people can convince him, and situations like this are an outlier.
I actually think this is worse for Onetto because the "one-sided story based on...Onetto..." has Onetto extolling high abstract ideas for the ostensible wellbeing of employees when he obviously needed to be presenting hard cause and effect realities to his boss and caring for employee welfare directly on the ground. If you are discussing the lives of warehouse workers I just don't see how it's being responsible to spend your time writing academic papers only possibly able to affect very much more privileged employees if at all.
> people in top jobs who can’t articulate their ideas clearly and support them with data..."
That IS a legitimate problem. Through the lens of Hindsight, and based on an interview with Onetto it's easy to retell this story as "Bezos was told upfront, had all the available information upfront, and chose to do nothing until it was too late."
But another way to present the same story is "Onetto didn't articulate the importance of his ideas. Did not present data to support it. And it led to a catastrophic outcome."
I'm not saying the latter interpretation is correct. The truth is somewhere in the middle - probably closer to the original telling of the story. But the key is that good ideas are useless unless you can convince the right people of them. Ultimately, Onetto did not convince Bezos of his ideas. The blame for that can't rest solely with Bezos, because clearly there is ample evidence throughout Amazon's history that people can convince him, and situations like this are an outlier.
[1] If his strategy for this book is anything like for his first: https://www.amazon.com/gp/customer-reviews/R1Q4CQQV1ALSN0/re...