They acquired a company that was doing the thing that they are wont to do and are criticized for, and have poured the significant resources at their disposal into growing the circle of impact. Where it originates from and whether it was or wasn't already independently in full swing (or partial, in this case) before their involvement doesn't matter, the effect on the user is the same. Besides that, if a person's problem with a given practice is whether or not Microsoft is the perpetrator, then that person is a hypocrite and doesn't actually give a shit about the the thing they claim to be concerned about.
They acquired a company that was doing the thing that they are wont to do and are criticized for, and have poured the significant resources at their disposal into growing the circle of impact. Where it originates from and whether it was or wasn't already independently in full swing (or partial, in this case) before their involvement doesn't matter, the effect on the user is the same. Besides that, if a person's problem with a given practice is whether or not Microsoft is the perpetrator, then that person is a hypocrite and doesn't actually give a shit about the the thing they claim to be concerned about.