But you could apply that to any business

"They sell tasty food, to keep them eating it"

or

"They mow the green to keep them golfing on it"

What business can you possibly think of tha manages to succeed without making their consumers want to consume?

Well crack dealers all want their customers to be immortal customers - but they'd prefer it if their customers were customers for longer compared to alive for longer.

It’s not about longevity, it’s about LTV.

If the consumption, and hence value, is high, the LTV can be maximized even if the lifetime is low.