Even good negative results? If it's a problem to publish a negative result debunking an award-winning paper, then that is a problem.

Yes, and in most cases, no one will cite negative results. The positive results continue to be cited even long after debunked.

This is an example which did get cites:

https://journals.sagepub.com/doi/full/10.1111/j.1539-6053.20...

But despite the high visibility, you can see the large number of papers published based on the original myth.

And this refutation doesn't have great methodology (but other ones do). It's mostly cited due to strong language used.

Hence the reproducibility crisis.