Isn't it disingenuous to say it's stealing? From my perspective, I would be exchanging my data with the services provided and if I have a problem with the level of data collection I can always stop using the service and delete my account. I'm sure there are services today that are useful to me that are not possible without data monetization.
It's a question of degree, I don't inherently mind being advertised too or getting targeted advertisements. I do mind having my entire location history known by many parties.
I can get the former largely without the latter. I am concerned when a random app has access to the latter because they feel entitled to collect it by virtue of installation.