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Why do webmasters and web developers neglect the title element?

To mitigate link rot I share URLs along with the title and a snippet from the page. A good title can act as an effective search key to find the page at its new URL even if the domain has changed.

Unfortunately, a lot of web pages have useless titles. Often sites use the same title on every page even when pages have subjects that are obvious choices for inclusion in the title (make, model & part # or article title that appears in the body element but not in the title). With the rise of social media, lots of pages now have OpenGraph metadata (e.g. og:title) set but don’t propagate that to the regular page title.

Page titles are used by search engines and by browsers to set window, tab, and bookmark titles.

Again, why do webmasters and web developers neglect the title element?



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