Gross profits, not net. Their net profit is probably negative, like most growth stage pre-IPO or recently-IPO tech companies. They were looking at IPOing at a $30B valuation. The fine is 0.2% of their anticipated market cap.
This isn't the first offense. They were fined $65M in Dec 2020 for similar infractions [1]. Clearly that wasn't enough to deter bad behavior. I'm a fan of exponential backoff. Pick an exponent. 3x-10x the last infraction seems reasonable (assuming similar levels of harm to users).
