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What's the alternative? Should Safari choose a default search engine by random per user or per session? Google is undoubtedly the best search engine in nearly all cases. Should Apple subject its users to a weaker engine just because Google has a different privacy policy? You can also change the default search engine.

Why wouldn't Apple accept a payment for bringing billions of dollars in traffic to Google?



Apple subjects it's user to a highest bidder. You can't seriously try to claim Apple is using Google as "best search engine" minute after seeing they are getting 15B for it.


Google is by far the best search engine.

Google pays Apple to set it as the default as its a positive sum to both sides. Google gets more than $15bn of value from the traffic and Apple gets $15bn for the obvious decision. Google could call Apple's bluff and refuse to pay, but Apple could pull through on their threat to replace default search with an inferior engine. They did it with Google Maps by replacing it with Apple Maps, which was a widely unpopular decision


They did it with Google and replaced it with Bing awhile back.


Weaker... According to whom? I particularly use DDG on my personal devices and only occasionally go to Google. Whenever I'm using a machine that use Google as the default, I often go back to DDG to get results unspoiled by the bias pushed by Google's agenda, SEO and paid ads.

But answering your question, it could let the user choose their search engine as part of the onboarding experience while providing a random preselected default.


I've been using Brave:

https://search.brave.com/

For my usage it gives good results, and it has the added bonus of providing links to google et al when you scroll down the results (it assumes that if the first page of results isn't good enough then the user will go elsewhere, so why not provide links to the other search engines?).


+1 for Brave search. I had used DDG for a couple years before and it was fine, but Brave actually seems good.

(I don't like their font but that's an easy fix with userstyles.)


I wanted to try brave, but it’s not even an option for safari iOS search main search bar! Only options are Google, yahoo, bing, ddg, and ecosia


Could you set it as your home-page? Obviously not as nice as going via the URL-bar, but at least you'll be able to get a taste of it.


Yes but honestly if it’s not in the url bar I’m not going to use it.


Wouldn't it be cheaper for Apple to just buy DDG or Brave?


I think you might be right.


How many people actually want to switch from Google?


I think the bigger question is how many people would notice a switch? My family members now "google" stuff on DDG.

Google are paying tens of billions to keep them in the "default" dominant position because they know this.


Google results have fallen dramatically in terms of quality. I’d switch from current Google to Google circa 2018




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