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> Building a search engine is mundane compared to developing CPUs

Not for Apple - they have hardware excellence in their DNA, but the web and internet services aren't a core competency (yet?). They have made huge strides from the disaster that was MobileMe, but they are nowhere close to where the Bing or Google search teams are.



> hardware excellence in their DNA

Yes, thats why my $4000 macbook pro keyboard inserts double keys strokes on 50% of key presses. The excellence must all be in the magic touchbar that periodically stops working so I cant even use vim because the ESC key is on a broken touch screen.


...and that's their wheelhouse. Now imagine how much of a shitshow MobileMe really was.




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