You are looking at a tool review channel. Most of the tools are items that the creator had in his shed.
Suddenly, one of the screwdrivers he reviews doesn't look as useful as the others and is clearly pristine. It is clearly an advertisement. The product is new because it was donated by a brand and the review is better than usual because of that.
Except that this is not the case.
The screwdriver was recently given to him for Christmas by their wife and the creator is emotionally attached to it, explaining why they review it more positively than previous items on the channel.
Meanwhile, he was wearing a new belt. The belt was donated by a clothing company in exchange for positive exposure. It is identical to his other belts with the brand name visible on the buckle, except that it has a magnet on the side to attach screws. No mention is made of the belt other than the fact it is used in the video.
The ads are not as easy to detect as one might think.
You are looking at a tool review channel. Most of the tools are items that the creator had in his shed.
Suddenly, one of the screwdrivers he reviews doesn't look as useful as the others and is clearly pristine. It is clearly an advertisement. The product is new because it was donated by a brand and the review is better than usual because of that.
Except that this is not the case.
The screwdriver was recently given to him for Christmas by their wife and the creator is emotionally attached to it, explaining why they review it more positively than previous items on the channel.
Meanwhile, he was wearing a new belt. The belt was donated by a clothing company in exchange for positive exposure. It is identical to his other belts with the brand name visible on the buckle, except that it has a magnet on the side to attach screws. No mention is made of the belt other than the fact it is used in the video.
The ads are not as easy to detect as one might think.