Who cares if they're the little guy. The influencers are lying to their followers to fool them into wasting their money, so they can profit. Little guys also includes shoplifters and con-men. They're still bad for others.
Well, I think the point here is that you don't become good or evil, or do harm or not do harm, by virtue of being big or small. Yet that seems to be the primary axis on whether legislation pampers its target or not.
