The thing I think is false is your portrayal of EU legislation targeting the little person while leaving the big corps alone. Because reality is quite the opposite.
We are struggling to handle “influencers” because they are a “new” concept in terms of legislation. They fall into a loophole, and dealing with it isn’t “quick” as you suggest, but something that has been slowly grinding into gear over the last decade and will in all likelihood take at least another decade to reach any form of completion.
By contrast the big Corps you say go free have been handled by advertisements legislation that has existed since the dawn of the news paper and which regularly gets updated.
The issue influencers pose the traditional legislation is that they fall into the category of being private individuals voicing their private opinion, which used to get regulated by the media platforms they did it on, but this isn’t true with SoMe because of the other legal loophole these platforms exploit by not being forced into an editorial role for the content they host.
That’s another issue that will also take decades to see decent legislation, but as far as advertisement goes, big Corps are covered while the little guy is not.
We are struggling to handle “influencers” because they are a “new” concept in terms of legislation. They fall into a loophole, and dealing with it isn’t “quick” as you suggest, but something that has been slowly grinding into gear over the last decade and will in all likelihood take at least another decade to reach any form of completion.
By contrast the big Corps you say go free have been handled by advertisements legislation that has existed since the dawn of the news paper and which regularly gets updated.
The issue influencers pose the traditional legislation is that they fall into the category of being private individuals voicing their private opinion, which used to get regulated by the media platforms they did it on, but this isn’t true with SoMe because of the other legal loophole these platforms exploit by not being forced into an editorial role for the content they host.
That’s another issue that will also take decades to see decent legislation, but as far as advertisement goes, big Corps are covered while the little guy is not.