I agree that Twitter is a poor medium for writing. But Twitter gives you an audience (and retweets).
A recent discussion on Hacker News on Medium had a number of posters say that without a presence on Medium they would not have found exposure for their writing [1].
If the platform gives you an audience, you can't underestimate that appeal for authors of any topic.
I started writing a blog on a niche topic in 2007 and continued writing fairly regularly until 2013. Why did I stop? Simply because hardly anyone was reading the blog!
At first, I convinced myself I was writing for myself and an audience was not important. But over time, I came to realise that, although the size of the audience was not important to me, the interest and engagement of readers did matter (especially for a blog with a very niche topic). Hardly any readers commented on my blog posts (which was important to me).
Today, there are lots of blogs - mostly corporate blogs writing about their products, or single author bloggers trying to establish their "personal brand". The writing style is often inflated, formal, corporate-sounding: in short, simply bland. What's gone is the more personal voice of an author - more common when personal blogging was more prevalent. I think the heyday of personal blogging is mostly over. And that's a shame.
> But Twitter gives you an audience (and retweets).
It only gives you an audience and retweets if you already have an audience and they retweet you. If I posted a Twitter thread, it would be nothing but crickets. It's extremely difficult to build up a Twitter following of 10,000 that are willing to interact with you and retweet your stuff in 2021 unless lots of people know you outside of Twitter. For the most part, the days of Twitter interaction are over. These days, it's mostly about self-promotion and existing brands.
I'm not saying anything about building an audience for a blog, only that Twitter is useless for nearly everyone. The massive engagement boost from one retweet is meaningless in terms of building an audience or having an impact outside of that tweet. A blog can get indexed by Google and bring in folks ten years from now. Tweets, in contrast, have a lifetime of a few hours and then they disappear into the ether. I'd much rather have a post hit the front page of HN than get 50 retweets (which would be in the extreme right tail of all tweets).
This is untrue, tweets are also index into Google (just not as rapidly) and tweets often resurface via images. Many Twitter moments are reminiscent by users via retweets or screenshot posts.
Authors often retweet their own post and even pin them to increase their longevity, giving a tweet a much longer shell life for engagement than a hyperlink.
That’s not to mentioned when the tweet is shared on other platforms like HN and more noticeably Reddit.
> I agree that Twitter is a poor medium for writing. But Twitter gives you an audience (and retweets).
Does it though? I have a blog and occasionally tweet. My blog gets about 30 hits on an average day, mainly through search engines.
If I tweet, I get maybe 20 impressions. And those impressions are all that I get, nobody goes back and reads 6 month old tweets and there is no way to search for them.
I also hesitated to write on medium or not. On the upside you get so much exposure but on the downside the platform itself is pretty crappy and it's not really "your own place". For now I continue on my personal blog but I recognise the advantage of Medium.
A recent discussion on Hacker News on Medium had a number of posters say that without a presence on Medium they would not have found exposure for their writing [1].
If the platform gives you an audience, you can't underestimate that appeal for authors of any topic.
I started writing a blog on a niche topic in 2007 and continued writing fairly regularly until 2013. Why did I stop? Simply because hardly anyone was reading the blog!
At first, I convinced myself I was writing for myself and an audience was not important. But over time, I came to realise that, although the size of the audience was not important to me, the interest and engagement of readers did matter (especially for a blog with a very niche topic). Hardly any readers commented on my blog posts (which was important to me).
Today, there are lots of blogs - mostly corporate blogs writing about their products, or single author bloggers trying to establish their "personal brand". The writing style is often inflated, formal, corporate-sounding: in short, simply bland. What's gone is the more personal voice of an author - more common when personal blogging was more prevalent. I think the heyday of personal blogging is mostly over. And that's a shame.
[1] https://news.ycombinator.com/item?id=28493431