Another nail in the coffin for the "A successful CEO's skills can easily transfer to any company" idea! From the top of my head (other than Bratz): Zander at Motorola, Sculley at Apple, etc. You just can't graft them on like that.
It might be true, though, that there is a large equivalence class of companies that can trade CEO's well, and interesting consumer tech companies are just not in that equivalence class. It seems like Coke and Levi Strauss could trade, for example, and be fine, or something.
