What kind of products were you linking to that could afford a hit of 30-40% against their gross margins?

One of the reasons why stuff is so much more expensive in Europe than US. The prices are higher, so cash margins per sale still high even if percentage margins might be lower.

Now Europe is obviously a place where there is a lot of scope for these businesses.

Reality from my perspective is somewhere in the middle. We pay between 10 and 15 percent.