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I've been a Netflix subscriber for over a decade. Last night, I rented my first Redbox video. I don't see myself getting rid of my Netflix subscription, since Netflix has a reasonable number of unusual films I want. However, Redbox is the superior solution for 'normal' people.

Redbox is owned by Coinstar, and I'm really impressed with how they leveraged their understanding of supermarket-based kiosks to deliver media. They were able to expand their existing agreements with supermarkets, and both benefit from the relationship. Netflix is dependent upon the US Postal Service, or upon Internet Service Providers, and neither is a particularly mutually-beneficial relationship.

Since offering your own content streaming service really isn't that hard, media companies are control freaks, and most people don't care about obscure films, I just can't see Netflix being a mainstream solution for long.

By the way, the movie I sent back to Netflix on Monday never arrived. Another problem I'll (probably) never have with Redbox.



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