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1. Having Data 2. Using it to Predict 3. Using it to Manipulate

There are major, major leaps from collection to then even having effective prediction models. Prediction is hard, especially when it comes to longer term behaviors.

Manipulation is extremely hard especially when the content space is so crowded.

My fear of TikTok is far more mundane. It just dulls us into the most passive form of entertainment the world has ever known making us a basically disengaged, lifeless people. Its the modal opposite in life to 'touching grass'.



>My fear of TikTok is far more mundane. It just dulls us into the most passive form of entertainment the world has ever known making us a basically disengaged, lifeless people. Its the modal opposite in life to 'touching grass'.

Nail on the head. When I was first sent a link to a tik tok post, it was jarring, because as soon as that video ended another random video popped up and started playing full volume. It's a constant never ending stream of content. As long as you are looking at the app, there is not one moment where your attention isn't captured. You have no time for independent thoughts. How do you even think in long form topics when you interject your attention span with these videos constantly?

I think there will be a time when there is a mountain of research showing how harmful this 'fast food content' type of platform can be for mental health, and we really do consider platforms like ticktok or other attention demanding patterns like autoplaying instagram stories or a constant stream of youtube videos like we consider smoking tobacco today. People really need to be meditating and thinking freely, but it seems the technologists have decided monetizing (or at least convincing investors you are monetizing) all available time for independent thought is too profitable.




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