> what it would have cost United Airlines to do it “the right way”, versus what value it brings them
It may depend on the app, but Uber noticed that the bigger the app, the fewer people install it, unsurprisingly.
I also had friends who wouldn't install Signal because they don't have any space left on the device, and they stick to Whatsapp/Messenger which they already have.
> App-download-size restriction means first-time users cannot download the app ... when they are not on Wi-Fi.
> We established a correlation between the Uber Rider app size and customer engagement — when the app size crosses the download size limit, and it leads to a 10% reduction in app installations, 12% reduction in sign-ups, and 20% reduction in first-time bookings, resulting in revenue loss.
> Over the past three years, the Uber Rider app’s size has often approached the App store’s over-the-air download limit, and staying below it is a clear priority.
It may depend on the app, but Uber noticed that the bigger the app, the fewer people install it, unsurprisingly.
I also had friends who wouldn't install Signal because they don't have any space left on the device, and they stick to Whatsapp/Messenger which they already have.
https://eng.uber.com/how-uber-deals-with-large-ios-app-size/
> App-download-size restriction means first-time users cannot download the app ... when they are not on Wi-Fi.
> We established a correlation between the Uber Rider app size and customer engagement — when the app size crosses the download size limit, and it leads to a 10% reduction in app installations, 12% reduction in sign-ups, and 20% reduction in first-time bookings, resulting in revenue loss.
> Over the past three years, the Uber Rider app’s size has often approached the App store’s over-the-air download limit, and staying below it is a clear priority.