This is interesting. From Wikipedia on "Just Mayo" [0]:
"On October 31, 2014, Unilever (parent company of competing brand Hellmann's/Best Foods) filed a lawsuit against Hampton Creek for false advertising, arguing that Just Mayo cannot be marketed as mayonnaise because it does not meet the definition of the product specified by the Food and Drug Administration.[citation needed] The FDA requires that "mayonnaise" contain 65% vegetable oil and at least one egg yolk-containing ingredient; Just Mayo contains ingredients such as pea protein, beta-carotene, and modified food starch, none of which are used in mayonnaise according to FDA standards.[19] Unilever also noted the use of egg-oriented imagery in its promotional materials, and stated that its false claims were "part of a larger campaign and pattern of unfair competition by Hampton Creek to falsely promote Just Mayo spread as tasting better than, and being superior to, Best Foods and Hellmann's mayonnaise." Hampton Creek CEO Josh Tetrick denied any wrongdoing, believing that Unilever's lawsuit was meant to solely hinder competition.[13][20]
"On December 18, 2014, Unilever dropped the lawsuit so Hampton Creek could work with "industry groups and appropriate regulatory authorities" on resolving its labelling, while also complimenting the company for its "commitment to innovation and its inspired corporate purpose."[21] In August 2015, the FDA sent Hampton Creek a formal warning that Just Mayo's labeling was misleading due to the product not meeting the standards for "mayonnaise", and because of wording on the packaging and promotional materials that contained an "implied health claim that these products can reduce the risk of heart disease due to the absence of cholesterol," which cannot be included as it contains too much fat to be promoted with such statements.[19]
"In December 2015, Hampton Creek announced that it had agreed to revise its packaging for Just Mayo in order to comply with the FDA's recommendations. The new label contains more prominent statements surrounding the nature of the product, and contains an explanation that the word "Just" in the product's name is defined as being "guided by reason, justice, and fairness."[22][23]"
"On October 31, 2014, Unilever (parent company of competing brand Hellmann's/Best Foods) filed a lawsuit against Hampton Creek for false advertising, arguing that Just Mayo cannot be marketed as mayonnaise because it does not meet the definition of the product specified by the Food and Drug Administration.[citation needed] The FDA requires that "mayonnaise" contain 65% vegetable oil and at least one egg yolk-containing ingredient; Just Mayo contains ingredients such as pea protein, beta-carotene, and modified food starch, none of which are used in mayonnaise according to FDA standards.[19] Unilever also noted the use of egg-oriented imagery in its promotional materials, and stated that its false claims were "part of a larger campaign and pattern of unfair competition by Hampton Creek to falsely promote Just Mayo spread as tasting better than, and being superior to, Best Foods and Hellmann's mayonnaise." Hampton Creek CEO Josh Tetrick denied any wrongdoing, believing that Unilever's lawsuit was meant to solely hinder competition.[13][20]
"On December 18, 2014, Unilever dropped the lawsuit so Hampton Creek could work with "industry groups and appropriate regulatory authorities" on resolving its labelling, while also complimenting the company for its "commitment to innovation and its inspired corporate purpose."[21] In August 2015, the FDA sent Hampton Creek a formal warning that Just Mayo's labeling was misleading due to the product not meeting the standards for "mayonnaise", and because of wording on the packaging and promotional materials that contained an "implied health claim that these products can reduce the risk of heart disease due to the absence of cholesterol," which cannot be included as it contains too much fat to be promoted with such statements.[19]
"In December 2015, Hampton Creek announced that it had agreed to revise its packaging for Just Mayo in order to comply with the FDA's recommendations. The new label contains more prominent statements surrounding the nature of the product, and contains an explanation that the word "Just" in the product's name is defined as being "guided by reason, justice, and fairness."[22][23]"
[0] https://en.wikipedia.org/wiki/Just_Mayo