What strategic value does the acquisition of PhoneGap possess for Adobe? Is the idea to introduce integration of Adobe services (e.g. CreativeCloud) into PhoneGap to make it easier for developers, designers, agencies to build Adobe-enhanced mobile apps?
Well, the first thing to note is that Adobe has not and doesn't intend to acquire PhoneGap itself. PhoneGap is in the process of being contributed to the Apache Software Foundation, and will remain free and open source. That said, we're definitely interested in continuing to support PhoneGap's development via contributions from the Nitobi team. PhoneGap Build, the hosted service based on PhoneGap, will become part of Adobe. So part of the value is that service, but the key is simply enabling efficient, expressive design and development across devices, regardless of technology. We're excited to investigate what integrations will make sense, but right now it's too early to say.
If you consider it as a mobile version of AIR (http://www.adobe.com/products/air/) then its relevance should be apparent. Not sure why AIR is important to them in the first place though.
