Omega (along with all other luxury Swiss watches) have had record years/sales since the the lockdowns started in 2020.
Omega specifically can’t meet demand and while that might sound like a good problem to have, they can print these moonSwatches, I’m sure the upside to this is significantly greater than any perceived knock on their luxury brand.
The industry is talking about this as a marketing tactic to get new watch buyers in the market, but I think that is a bigger unknown than any potential perceived dilution of the brand only if because retail has prepurchased Omega’s future production for the foreseeable future.
Omega specifically can’t meet demand and while that might sound like a good problem to have, they can print these moonSwatches, I’m sure the upside to this is significantly greater than any perceived knock on their luxury brand.
The industry is talking about this as a marketing tactic to get new watch buyers in the market, but I think that is a bigger unknown than any potential perceived dilution of the brand only if because retail has prepurchased Omega’s future production for the foreseeable future.